When doing an evaluation on Pulse Marketing Group of several categories such as resources, expertise, services, cost and location. There was a rating system in which Pulse Marketing Group received an 4 out of 10 for resources, 4 out of 10 for expertise, 3 out of 10 for services, 7 out of 10 for cost, and 4 out of 10 for location. When it came to measuring Pulse Marketing Group’s resources they received a 4 out of 10 due to the fact that they are a fairly new company so it’s going to take a little time to build up its brand which is not allowing them to maximize their opportunity in the resource category. In the expertise category Pulse marketing group received a 4 out of 10 due to the fact that they are a fairly new company, which also is a hindrance, because time and experience to have any expertise and seeing as Pulse Marketing Group is fairly new organization other than previous obtained they really don't have much experience in the expertise department. In the services part of the evaluation Pulse received a 5 out of 10 due to the fact that they do event planning, marketing, and business planning. In the cost category, pulse received a 7 out 10 due to the fact that they are relatively inexpensive compared to larger businesses that are in the same market. They are new to the market and have to build some brand equity so their pricing isn’t the cheapest but is relatively inexpensive compared to the market. Lastly when evaluating location factor of Pulse Marketing Group they received a 0 out of 10 due to the fact that they don’t have a central location.
Zimmerman Agency
When doing an evaluation on Zimmerman Agency of several categories such as resources, expertise, services, cost and location. There was a rating system in which The Zimmerman Agency received an 7 out of 10 for resources, 7 out of 10 for expertise, 8 out of 10 for services, 5 out of 10 for cost, and 4 out of 10 for location. When it came to measuring Zimmerman Agency resources they received a 7 out of 10 due to the fact that they are a fairly known company that has a consistent consumer base, and the have access top of the line technology and they have a fairly large network. In the expertise category Zimmerman Agency received a 7 out of 10, because they have been in the business for several years, and pride themselves on being the best of the best nationally. In the services part of the evaluation they received a 8 out of 10, because they have become one of the go to businesses for branding and consulting in Tallahassee. In the cost category, they received a 5 out 10 due that are considered quite pricey for the area they are located in. Lastly when evaluating location factor they were given a 4, because they are headquartered in Tallahassee, which is not considered a prime location for marketing, and there is also about 10 other firms that do the same thing they do in the area.
DreamTeam
When doing an evaluation on DreamTeam Marketing Group of several categories such as resources, expertise, services, cost and location. There was a rating system in which DreamTeam Marketing Group received an 4 out of 10 for resources, 5 out of 10 for expertise, 8 out of 10 for services, 7 out of 10 for cost, and 5 out of 10 for location. When it came to measuring DreamTeam Marketing Group’s resources they received a 6 out of 10 due to the fact that they are a company that has been in the market for some time and has obtained the connections need to have a decent amount of resources.. In the expertise category DreamTeam marketing group received a 5 out of 10 due to the fact that they have they have been in the market but lack and the necessary experience in all levels thus causing them to receive the rating that they did. In the services part of the evaluation DreamTeam received a 5 out of 10 due to the fact that they don’t offer as many services as other marketing and promotion groups. In the cost category, pulse received a 8 out 10 due to the fact that they are relatively inexpensive. They are aged in the market and have to build some brand equity so their pricing isn’t the cheapest but is relatively inexpensive compared to the market. Lastly when evaluating location factor of DreamTeam Marketing Group they received a 0 out of 10 due to the fact that they don’t have a central location.
Firmani + Associates
When doing an evaluation on Firmani + Associates of several categories such as resources, expertise, services, cost and location. There was a rating system in which Pulse Marketing Group received an 7 out of 10 for resources, 7 out of 10 for expertise, 7 out of 10 for services, 7 out of 10 for cost, and 7 out of 10 for location. When it came to measuring Firmani + Associates Group’s resources they received a 7 out of 10 due to the fact they have been in the market for a good period of time allowing Firmani + Associates to obtain their level of resources. In the expertise category Firmani + Associates group received a 7 out of 10 due to the fact that they have created some brand equity and some clientele which has in return deemed Firmani + Associates with the level of experience need to receive 7 out of 10. In the services part of the evaluation Firmani + Associates received a 7 out of 10 due to the fact that they do offer just as many services as other marketing and promotion groups, Firmani + Associates provides the consumer with several options of services leading to them obtain a rating of 7 out of 10. In the cost category, Firmani + Associates received a 7 out 10 due to the fact that they are relatively inexpensive. They aren't new to the market and has some brand equity so their pricing isn’t the cheapest but is relatively inexpensive compared to the market. Lastly when evaluating location factor of Pulse Marketing Group they received a 7 out of 10 , because they are located in Seattle,Washington. Where they are located they are considered they are best in marketing.
National Marketing Group, LLP
When doing an evaluation on National Marketing Group, LLP of several categories such as resources, expertise, services, cost and location. There was a rating system in which National Marketing Group, LLP received an 8 out of 10 for resources, 8 out of 10 for expertise, 9 out of 10 for services, 7 out of 10 for cost, and 8 out of 10 for location. When it came to measuring National Marketing Group, LLP resources they received a 8 out of 10 due to the the have a huge network that they can tap into, they have also have over 5,000 employees. In the expertise category National Marketing Group, LLP received a 8 out of 10 because, they have been in the marketing business for 20 years. Which give the them wealth of knowledge from the past 20 year, also 75% of their employees have college degrees. In the services part of the evaluation received a 9 out of 10 due them have a wide range of services and products. They have business marketing plan packages and books that they receive a huge profit from. In the cost category, National Marketing Group, LLP received a 7 out 10 due to the fact that they are relatively expensive because they so much expertise in the marketing field. Lastly, when evaluating location factor of they are received a 8 out of 10, because they are located indianapolis which a prime location for their market.