Competitor and Influencer Analysis
Michael Gerber, the author of the renowned start-up business book, The E-Myth Revisited, makes a case for building systems in your business that allow you to work ON your business as opposed to working IN.
The difference being, working ON your business are those activities and processes that ultimately result in business growth- strategic networking, relationship-building, servant leadership, that kind of thing. Alternatively, working IN your business might vary from client to client depending on what kind of impact we are positioning you to make.
Here are some specific examples of working on your business versus working in your business:
Previously, you developed your Perfect Prospect Profile and your Business Model Generation. You had to spend some time thinking about ‘the conversation going on in their head’, what they are motivated by, frustrated by and who they might be influenced by; this should have included brands and individuals.
More importantly, you were asked to identify the keywords they might be using when searching for a solution to the problem they currently face along with the Facebook groups, blogs and books that might create a space for Perfect Prospect to find the answers they are looking for. The people and companies that run these Facebook groups and blogs are your Prospect’s influencers and your job is to be so aware of what kind of content those influencers (who, in some cases, are also your competitors) re developing that you can learn what is important to your prospect.
From there, you can begin to share messaging that reflects your personal brand in the context of what is important to your customer and the problem they face so that YOU can become one of their influencers.
Remember this only TRULY works if your Perfect Prospect Profile is thorough and complete.
Complete this exercise based on the information you began for P3, along with the accompany research to identify the people, brands and organizations that influence your customers. This should serve as a way for you to start building KEY PARTNERSHIPS with them on a local, regional and national level.
Identify 3 Local Influencers, 1 Regional Influencer (within a 500-mile radius of where your business will be headquartered) and a National Influencer, someone with nation-wide impact and reach for EACH of the following categories- Facebook Page, Facebook Group, Blogs and Authors.
While tedious, this exercise will help you identify how you need to position yourself if you want to become a brand of influence.
Your complete analysis (comprised of 5 Facebook Page Personalities, 5 Facebook Groups, 5 Bloggers and 5 Authors) should also include a photo of each Influencer.
Facebook Pages
As an added dimension, I would strongly consider you conduct the same research for industry conferences and workshops. If you’re up for that challenge, here is the template for conferences and workshops:
A large part of becoming an influencer in your own right is your online visibility and engaging with these (and other) influencers in a way that is valuable to them and authentic for you. Selena Soo is an online marketer that is an expert in helping her clients amplify their message through Influencer Marketing and visibility.
Her clients have been featured in O Magazine, the New York Times and other major publications. She is my go-to resource for understanding and applying the principles of Influencer Marketing and I love her resource guide on different ways to add value to others. It should get your ideas flowing about how to create visibility by dipping your toes into influencer marketing.
Since it is likely that many of your influencers are not in your geographic area, leveraging the power and access of the global economy through social media (and ONLY the specific platforms that your influencer is most active on), it is imperative that you find ways to get on their radar in way that leverages the little bit of free time you do have.
Check out this article on how using Google Alerts might help you do that.
The next step to amplifying your online visibility is to plan for it! The editors of Essence magazine already have an idea of what they will be writing about 6 months from and there is no reason that you can’t operate the same way. It is referred to as an Editorial Calendar.
After all, Thanksgiving is always the last Thursday in November. Mother’s Day is always the first Sunday in May right? There are a TON of resources online to help you develop your own calendar but I find the information from Marketo to always be useful and relevant. Here is some information on Marketo’s editorial calendar and access to several other resources they provide but you are welcome to check out others! I simply did a search for ‘social medial calendar’…let me know if you find something better and I will pass it along!!
Your Editorial Calendar is a living, breathing thing and it will only serve you as much as you nurture it. That means being engaging with what’s important to your audience, both the end-user and the gatekeeper or decision-maker, if that applies and well as positioning yourself as an expert and resource in this specific area.
Now that you know who and where they are online and have an idea of what you want to say and when you want to say it, next we’ll Leverage Efficient Systems to allow you to enhance your online visibility without detracting from the time and energy you need to take care of yourself and your family.
Social media scheduling tools run the gamut on price and amenities. Facebook has its own scheduler for Pages but you should know that in order for your posts to show up on people’s timelines, you have to be strategic, consistent and valuable (in the eyes of Facebook). Kim Walsh-Phillips and Amy Porterfield are talking about how to monetize Facebook more than anyone else I am aware of but Kim who works closely with Dan Kennedy, known as the Renegade Marketer and the Millionaire Maker, leads the pack for me because (well she autographed my copy of her book with Dan, No B.S. Guide to Direct Response Social Media Marketing) what I have learned from Glazer Kennedy Insider’s Circle, or GKIC, about direct response marketing changed the way I operated my business the same way The E-Myth did.
If you have room on your bookshelf, GKIC has shared with me the links to many of the products they offer as an affiliate. One of them is for you to receive a copy of No B.S Guide To Direct Response Marketing for only the cost of shipping and handling! I happened to stumble upon my own copy of No B.S. with no one that I knew and trusted talking about it so I stepped out on faith for all of us. I hope you take me up on this offer and help more women of color create fulfillment and financial freedom by applying direct response to efforts to create online visibility as competitor and influencer!
led and planned meeting agendas for student leaders to more productively facilitate events for the school community
Michael Gerber, the author of the renowned start-up business book, The E-Myth Revisited, makes a case for building systems in your business that allow you to work ON your business as opposed to working IN.
The difference being, working ON your business are those activities and processes that ultimately result in business growth- strategic networking, relationship-building, servant leadership, that kind of thing. Alternatively, working IN your business might vary from client to client depending on what kind of impact we are positioning you to make.
Here are some specific examples of working on your business versus working in your business:
- Speakers
- Working On: Researching and relationship-building key decision makers whose clients and customers are your audience.
- Working In: Delivering your talks but nothing else; not driving sales and traffic to selling your books or coaching programs.
- Consultants
- Working On: Building systems that qualify prospective clients to maximize processes for business development.
- Working In: Developing custom proposals for every prospective client, whether qualified or not.
- Caterers
- Working On: Attending every catering function that your company secures not to work the event but to engage with the client and their guests.
- Working In: Developing custom proposals for every prospective client, whether qualified or not.
Previously, you developed your Perfect Prospect Profile and your Business Model Generation. You had to spend some time thinking about ‘the conversation going on in their head’, what they are motivated by, frustrated by and who they might be influenced by; this should have included brands and individuals.
More importantly, you were asked to identify the keywords they might be using when searching for a solution to the problem they currently face along with the Facebook groups, blogs and books that might create a space for Perfect Prospect to find the answers they are looking for. The people and companies that run these Facebook groups and blogs are your Prospect’s influencers and your job is to be so aware of what kind of content those influencers (who, in some cases, are also your competitors) re developing that you can learn what is important to your prospect.
From there, you can begin to share messaging that reflects your personal brand in the context of what is important to your customer and the problem they face so that YOU can become one of their influencers.
Remember this only TRULY works if your Perfect Prospect Profile is thorough and complete.
Complete this exercise based on the information you began for P3, along with the accompany research to identify the people, brands and organizations that influence your customers. This should serve as a way for you to start building KEY PARTNERSHIPS with them on a local, regional and national level.
Identify 3 Local Influencers, 1 Regional Influencer (within a 500-mile radius of where your business will be headquartered) and a National Influencer, someone with nation-wide impact and reach for EACH of the following categories- Facebook Page, Facebook Group, Blogs and Authors.
While tedious, this exercise will help you identify how you need to position yourself if you want to become a brand of influence.
Your complete analysis (comprised of 5 Facebook Page Personalities, 5 Facebook Groups, 5 Bloggers and 5 Authors) should also include a photo of each Influencer.
Facebook Pages
- 1st Local Facebook Page
- Page Name: DreamTeam
- Administrator (Or Most Active User): Jared Eummer and Christian Streat
- Administrator’s (Or Most Active User) Twitter URL: https://twitter.com/JaredEummerhttps://twitter.com/DREAMxTEAMENT
- Administrator’s (Or Most Active User) Instagram URL: https://www.instagram.com/dreamxteament/
- Administrator’s (Or Most Active User) LinkedIn URL: N/A
- Summary of history and founding of their company or business: Jared Eummer is a student at Florida A&M University, and saw that there was a huge market in promoting parties for college students in Tallahassee Florida.
- Products and Services Offered: Event planning and Event promotions
- What are they known to be an advocate for: College students enjoying their time in college.
- How does the content they are posting lining up with how they describe themselves in their social media profile? They post their events and events that are coming up. They also post about different fun events happing in Tallahassee.
- What shows up as being important to them based on what they are posting? Getting the most people at these events as possible.
- What do you have in common with them based on what you have learned about them? They invest a lot into marketing to their demographic.
- What strategy can you deploy to build an authentic connection with them? I could attend a few of their events and meet them there.
- 2nd Local Facebook Page
- Page Name: Pulse Marketing Group
- Administrator (Or Most Active User): Gregory Hall
- Administrator’s (Or Most Active User) Twitter URL: https://twitter.com/GregoryDHall
- Administrator’s (Or Most Active User) Instagram URL: https://www.instagram.com/gregorydhall/
- Administrator’s (Or Most Active User) LinkedIn URL: https://www.linkedin.com/in/gregory-hall
- Bio: Brand and event planning in Tallahassee, Florida
- Products and Services Offered: Brand development, event planning, and event promotion.
- What are they known to be an advocate for: Developing small business’s brands, and being an aid for young entrepreneurs.
- How does the content they are posting lining up with how they describe themselves in their social media profile? They have a lot of photos of events they held with smaller businesses.
- What shows up as being important to them based on what they are posting? Promoting small businesses and having successful events.
- What do you have in common with them based on what you have learned about them? We both want to help smaller businesses.
- What strategy can you deploy to build an authentic connection with them? I would attend one of their events then reach out to them.
- 3rd Local Facebook Page
- Page Name: The Zimmerman Agency
- Administrator (Or Most Active User): N/A
- Administrator’s (Or Most Active User) Twitter URL: https://twitter.com/zimmermanagency
- Administrator’s (Or Most Active User) Instagram URL: N/A
- Administrator’s (Or Most Active User ) LinkedIn URL: https://www.linkedin.com/company/the-zimmerman-agency?trk=company_logo
- Bio: Planning/Advertising/Digital/Public Relations/Social Media all working under one roof. A lot of firms talk about integration - they can't do it. The critical difference is having all the services you need in one place. The result is truly collaborative - and the fastest way to change the rules in your favor.
- Summary of history and founding of their company or business: N/A
- Products and Services Offered: Media branding and advertising, market research, brand aid.
- What are they known to be an advocate for: Connecting with the customer, and fulfilling their needs.
- How does the content they are posting lining up with how they describe themselves in their social media profile? They are always posting about new projects and fun activities the company does to build a close not bound.
- What shows up as being important to them based on what they are posting? Their customers and Employees. Also being the best in the business as their job.
- What do you have in common with them based on what you have learned about them? I want to be the best in the business, yet be close to my employees and show them they are appreciated.
- What strategy can you deploy to build an authentic connection with them? Go to one of their events and network.
- Regional Facebook Page
- Page Name: Firmani and Associates
- Administrator (Or Most Active User): https://www.facebook.com/FirmaniPR/
- Administrator’s (Or Most Active User )Twitter URL: https://twitter.com/firmaniPR
- Administrator’s (Or Most Active User ) Instagram URL: N/A
- Administrator’s (Or Most Active User ) LinkedIn URL: N/A
- Bio: Founded in 1994, we forge and execute innovative communication, marketing and social media campaigns that change minds, spur commerce and inform key audiences.
- Products and Services Offered: marketing plans, social media campaigns, and public relations aid.
- What are they known to be an advocate for? They are known for their innovative marketing plans.
- How does the content they are posting lining up with how they? describe themselves in their social media profile? They have great relationships with their clients and are driven on results.
- What shows up as being important to them based on what they are posting? Their clients and the events that they are a part of.
- What do you have in common with them based on what you have learned about them? I would like to have a close relationship with all my clients and I take very serious the level of service I provide.
- What strategy can you deploy to build an authentic connection with them? Attend their events and I can reach out to them via social media.
- National Facebook Page
- Page Name: National Marketing Group, LLP
- Administrator (Or Most Active User): N/A
- Administrator’s (Or Most Active User )Twitter URL: N/A
- Administrator’s (Or Most Active User ) Instagram URL: N/A
- Administrator’s (Or Most Active User ) LinkedIn URL: N/A
- Bio: We are the Premier Marketing Firm serving Northwest Indiana and Chicagoland specializing in Marketing, Consulting, and Fundraising! #Inspire Everyone
- Summary of history and founding of their company or business: NMG National Marketing Group, LLP. is a proven leader with over 20+ years in marketing and sales, with strengths in consulting, fundraising and distribution. We conquer everything marketing related.
As the Premier Marketing Firm for Northwest Indiana and Chicagoland, we integrate traditional sales and marketing techniques with modern digital marketing such as Search Engine Optimization (SEO), Pay Per Click (PPC), Social Media Marketing, Email Marketing, all aimed to reach your target market. - Products and Services Offered: Web Design, marketing planning, business planning, ect.
- What are they known to be an advocate for: Marketing and sales aid
- How does the content they are posting lining up with how they describe themselves in their social media profile? They post about their client’s successes and the new projects they are working on. This shows that they take great pride in their their work and customer relationships are important to them.
- What shows up as being important to them based on what they are posting? Customer relations and success in their projects. They believe their clients success is also their success.
- What do you have in common with them based on what you have learned about them?
- What strategy can you deploy to build an authentic connection with them?
- 1st Local Facebook Group
- Group Name: Florida Business Marketing Promos
- Group Administrator: Steven Salib
- Group Administrator’s Twitter URL: n/a
- Group Administrator’s Instagram URL: n/a
- Group Administrator’s LinkedIn URL: N/A
- Bio: Our goal is to connect professionals and small business. We are offering you the chance to network with other members to gain new clients absolutely free! Please advertise your business and services whenever you want (and as often as you want) I want to invite you to 'like' and share our group. Every ‘like’ and ‘share’ spreads the word and makes a real difference to advertise!
- Summary of history and founding of their company or business: n/a
- Products and Services Offered: Web Site Building, and Promotional Services
- What are they known to be an advocate for? business growth and opportunity for promotion
- How does the content they are posting lining up with how they describe themselves in their social media profile? They are all about help other business reach their proper market.
- What shows up as being important to them based on what they are posting? Business growth and development
- What do you have in common with them based on what you have learned about them? I want to help other smaller businesses grow and develop.
- What strategy can you deploy to build an authentic connection with them? I could join the group.
- 2nd Local Facebook Group
- Group Name: Marketing Florida Promo
- Group Administrator: Steven Salib
- Group Administrator’s Twitter URL: n/a
- Group Administrator’s Instagram URL: n/a
- Group Administrator’s LinkedIn URL: n/a
- Bio: Marketing Florida Promos. is the outsourced marketing department.
Our goal is to connect professionals and small business. We are offering you the chance to network with other members to gain new clients absolutely free! - Summary of history and founding of their company or business: n/a
- Products and Services Offered: Web Site Building, and Promotional Services
- What are they known to be an advocate for? business growth and opportunity for promotion. They are all about help other business reach their proper market.
- How does the content they are posting lining up with how they describe themselves in their social media profile? They are all about help other business reach their proper market.
- What shows up as being important to them based on what they are posting? Business growth and development
- What do you have in common with them based on what you have learned about them? I want to help other smaller businesses grow and develop.
- What strategy can you deploy to build an authentic connection with them? Joins the group, and reach out to Steven Salib.
- 3rd Local Facebook Group
- Group Name: Internet Marketing Florida
- Group Administrator: Steve Scott and Scott Pooler
- Group Administrator’s Twitter URL: https://twitter.com/scott_pooler
- Group Administrator’s Instagram URL: N/A
- Group Administrator’s LinkedIn URL: https://www.linkedin.com/in/scottpooler
- Bio: Master & Commander at Gasparilla Directory, Web Designer & Developer, Photographer at Gasparilla Media & Social Marketing and Photographer at Fort Myers Beach Pirate Festival
- Summary of history and founding of their company or business: n/a
- Products and Services Offered: Web Design and photography
- What are they known to be an advocate for: Business to Business Networking
- How does the content they are posting lining up with how they describe themselves in their social media profile? They post a lot about whats new in different businesses and share a lot about new findings in business.
- What shows up as being important to them based on what they are posting? Help people network
- What do you have in common with them based on what you have learned about them? I don’t have much in common with this group, besides understanding that networking is important in marketing
- What strategy can you deploy to build an authentic connection with them? Join the group.
- Regional Facebook Group
- Group Name: Middle Tennessee Network Marketers
- Group Administrator: John Wiser
- Group Administrator’s Twitter URL: n/a
- Group Administrator’s Instagram URL: N/A
- Group Administrator’s LinkedIn URL: n/a
- Bio: Middle Tennessee Network Marketers is just for those involved with or looking for network marketing opportunities to increase finances and personal development.
- Summary of history and founding of their company or business: n/a
- Products and Services Offered: n/a
- What are they known to be an advocate for: Network and promotional use
- How does the content they are posting lining up with how they describe themselves in their social media profile? They have a lot of conversations regarding marketing in Tennessee
- What shows up as being important to them based on what they are posting? Networking with others.
- What do you have in common with them based on what you have learned about them? The importance of networking.
- What strategy can you deploy to build an authentic connection with them? Join the group.
- National Facebook Group
- Group Name: Finance, Management, and Marketing
- Group Administrator: Farah Anwar and Irfan Baloch
- Group Administrator’s Twitter URL: n/a
- Instagram URL: n/a
- Group Administrator’s LinkedIn URL: N/A
- Bio: Finance, accounting, auditing, economics business statistics and math, management, HRM and marketing
- Summary of history and founding of their company or business: n/a
- Products and Services Offered: n/a
- What are they known to be an advocate for: Sharing knowledge regarding marketing, management and finance.
- How does the content they are posting lining up with how they describe themselves in their social media profile? They talk a lot about Marketing
- What shows up as being important to them based on what they are posting? Networking and sharing new marketing practices
- What do you have in common with them based on what you have learned about them? The understanding that networking is important.
- What strategy can you deploy to build an authentic connection with them? Join the group.
- 1st Local Blog
- Blog Title: Strategic Marketing
- Blogger: Louie
- Blogger’s Twitter URL: n/a
- Blogger’s Instagram URL:n/a
- Blogger’s LinkedIn URL: n/a
- Bio: An in-depth over view of what strategic marketing is.
- Summary of history and founding of their company or business: Owner of capital carpet and Tile
- Products and Services Offered: Carpeting and Tiling
- What are they known to be an advocate for: Being the best in the tiling and carpeting industry and growing his business.
- How does the content they are posting lining up with how they describe themselves in their social media profile? n/a
- What shows up as being important to them based on what they are posting? In his blog he talking about growing his business because he properly managed his cliental. (Customer Relationships)
- What do you have in common with them based on what you have learned about them? I want to manage my customer reltionships better.
- What strategy can you deploy to build an authentic connection with them? I would comment on his blog and reach out to him via email.
- 2nd Local Blog
- Blog Title:
- Blogger
- Blogger’s Twitter URL:
- Blogger’s Instagram URL:
- Blogger’s LinkedIn URL
- Bio:
- Summary of history and founding of their company or business:
- Products and Services Offered:
- What are they known to be an advocate for:
- How does the content they are posting lining up with how they describe themselves in their social media profile?
- What shows up as being important to them based on what they are posting?
- What do you have in common with them based on what you have learned about them?
- What strategy can you deploy to build an authentic connection with them?
- 3rd Local Blog
- Blog Title: South Florida Marketing Blog: 4 tips to connect social and real- world fans
- Blogger: Griffin
- Blogger’s Twitter URL: n/a
- Blogger’s Instagram URL: n/a
- Blogger’s LinkedIn URL: n/a
- Bio: n/a
- Summary of history and founding of their company or business: n/a
- Products and Services Offered: n/a
- What are they known to be an advocate for: Converting online (social media) fans into real customers/ clients.
- How does the content they are posting lining up with how they describe themselves in their social media profile? The blog was about turning a good percentage of you social media followers into real customers, by using marketing efforts.
- What shows up as being important to them based on what they are posting? Growing smaller business into larger businesses.
- What do you have in common with them based on what you have learned about them? We have large social media followings.
- What strategy can you deploy to build an authentic connection with them? I would contact the blog site to get the contact information for the blogger.
- Regional Blog
- Blog Title: Creative advertising world
- Blogger: n/a
- Blogger’s Twitter URL: n/a
- Blogger’s Instagram URL: n/a
- Blogger’s LinkedIn URL: n/a
- Bio: Let ads speak for themselves
- Summary of history and founding of their company or business: This blog analysis todays ads.
- Products and Services Offered: n/a
- What are they known to be an advocate for: creative and unique marketing blogs
- How does the content they are posting lining up with how they describe themselves in their social media profile? They are fans of different and multi-level ads. Ads that are very thought provoking.
- What shows up as being important to them based on what they are posting? Effective marketing ads.
- What do you have in common with them based on what you have learned about them? I want my ads and clients ads to be unique and creative.
- What strategy can you deploy to build an authentic connection with them? I would contact them via their tumblr account.
- National Blog
- Blog Title: 17 Marketing blogs every business owner should read
- Blogger: Tracey Wallace
- Blogger’s Twitter URL: n/a
- Blogger’s Instagram URL: n/a
- Blogger’s LinkedIn URL: https://www.linkedin.com/in/traceyrwallace
- Bio: Tracey is the managing editor at BigCommerce, where she covers topics concerning scaling businesses. In a previous life, she wrote about SMB and boutique success at Mashable, ELLE and Time Out New York. Her work has been featured on Forbes, Entrepreneur, HubSpot, Square and Refinery29. She honed her chops at Shoptiques, where she was the director of content for the Y-Combinator startup.
- Summary of history and founding of their company or business: n/a
- Products and Services Offered: n/a
- What are they known to be an advocate for? Understanding business scaling
- How does the content they are posting lining up with how they describe themselves in their social media profile? She post a lot of her articles she has wrote on Business scaling and business growth.
- What shows up as being important to them based on what they are posting? Understanding marketing and business.
- What do you have in common with them based on what you have learned about them? We understand why marketing a huge part of having a successful business.
- What strategy can you deploy to build an authentic connection with them? I would reach out to her via Linkedin.
- 1st Local Author, Researcher or Journalist
- Book Title:
- Author:
- Author’s Twitter URL:
- Author’s Instagram URL:
- Author’s LinkedIn URL:
- Bio:
- Summary of history and founding of their company or business:
- Products and Services Offered:
- What are they known to be an advocate for:
- How does the content they are posting lining up with how they describe themselves in their social media profile
- What shows up as being important to them based on what they are posting?
- What do you have in common with them based on what you have learned about them?
- What strategy can you deploy to build an authentic connection with them?
- 2nd Local Author, Researcher or Journalist
- Book Title:
- Author:
- Author’s Twitter URL:
- Author’s Instagram URL:
- Author’s LinkedIn URL:
- Bio:
- Summary of history and founding of their company or business:
- Products and Services Offered:
- What are they known to be an advocate for:
- How does the content they are posting lining up with how they describe themselves in their social media profile?
- What shows up as being important to them based on what they are posting?
- What do you have in common with them based on what you have learned about them?
- What strategy can you deploy to build an authentic connection with them?
- 3rd Local Author, Researcher or Journalist
- Book Title:
- Author:
- Author’s Twitter URL:
- Author’s Instagram URL:
- Author’s LinkedIn URL:
- Bio:
- Summary of history and founding of their company or business:
- Products and Services Offered:
- What are they known to be an advocate for:
- How does the content they are posting lining up with how they describe themselves in their social media profile?
- What shows up as being important to them based on what they are posting?
- What do you have in common with them based on what you have learned about them?
- What strategy can you deploy to build an authentic connection with them?
- Regional Author, Researcher or Journalist
- Book Title: Measuring Multi-Channel Advertising Response
- Author: Daniel Zantedeschi
- Author’s Twitter URL:n/a
- Author’s Instagram URL: n/a
- Author’s LinkedIn URL: https://www.linkedin.com/in/daniel-zantedeschi-5a004898
- Bio: Daniel Zantedeschi is an assistant professor in the ISDS Department at the Muma College of Business, which he joined in December 2014. He teaches the MIS and DBA classes on statistical data mining and linear statistical models. His research focuses on methodological and empirical developments in business analytics, with an emphasis on questions pertaining to pricing and discounting, advertising, social media and measurement of policy effectiveness. His areas of expertise include Bayesian statistics and econometrics, data fusion and visualization, and large scale simulation and experimentation.
- Summary of history and founding of their company or business: N/A
- Products and Services Offered: Business Researcher
- What are they known to be an advocate for: Business Researcher
- How does the content they are posting lining up with how they describe themselves in their social media profile? n/a
- What shows up as being important to them based on what they are posting? n/a
- What do you have in common with them based on what you have learned about them? n/a
- What strategy can you deploy to build an authentic connection with them? I would email him or call him from his Muma College profile
- National Author, Researcher or Journalist
- Book Title: The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- Author: Daymond John
- Author’s Twitter URL: https://twitter.com/TheSharkDaymond
- Author’s Instagram URL: https://www.instagram.com/thesharkdaymond/
- Author’s LinkedIn URL: https://www.linkedin.com/in/daymondjohn
- Bio:
Specialties: • Business Strategy
• International Business Branding
• Branding Expert
• Celebrity Alignment
• Brand Development
• Brand Management
• National & International C-Suite Consulting
• Designer
• Marketing
• Motivational Speaker
• Author - Summary of history and founding of their company or business: CEO/ Founder of FUBU
- Products and Services Offered: Book
- What are they known to be an advocate for: Building businesses and sharing business knowledge.
- How does the content they are posting lining up with how they describe themselves in their social media profile? He very focused on sharing his book with others and promoting his show “Shark Tank”
- What shows up as being important to them based on what they are posting? Sharing his book
- What do you have in common with them based on what you have learned about them? I want to be as knowledgeable as possible on building businesses.
- What strategy can you deploy to build an authentic connection with them? I would attend some of the events he host.
As an added dimension, I would strongly consider you conduct the same research for industry conferences and workshops. If you’re up for that challenge, here is the template for conferences and workshops:
- Local Conference or Workshop
- Conference/Workshop Title: American Marketing Association 2016 Annual Conference
- Host or Organizer: AMA
- Host/Organizer’s Twitter URL: N/A
- Host/Organizer’s Instagram URL: N/A
- Host/Organizer’s LinkedIn URL: N/A
- Bio: If you are going to take time out of the office, you need to make it count. The AMA 2016 Annual Conference cuts through the noise and focuses on The 7 Big Problems of Marketing, the top challenges that marketers face today.
- Summary of history and founding of their company or business: In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.
- Inspiration for starting/hosting the event: Leaders in Marketing where un happy with what was going on with in the marketing business world and wanted to make changes.
- Topics Covered: Marketing through transformation, 5 key questions marketers should be asking, the real competitive edge , digital Lens
- Who are the speakers of the most recent or upcoming event? N/A
- Who are their partners for the event? N/A
- What are the conference objectives or outcomes attendees will gain? New best business marketing practices.
- What do you have in common with them based on what you have learned about them? I want to help my customers gain new business and I also want to be the best in the business. So, attending conferences like this one would greatly benefit me.
- What strategy can you deploy to build an authentic connection with them? Attend the conference and reach out to the speakers.
- Regional Conference or Workshop
- Conference/Workshop Title: Product Marketing community- San Francisco
- Host or Organizer: Product Marketing Group
- Host/Organizer’s Twitter URL: N/A
- Host/Organizer’s Instagram URL: N/A
- Host/Organizer’s LinkedIn URL: N/A
- Bio: As if the networking isn’t enough, we’ve got three top-drawer keynote speakers bringing the disruptive. Workshops, insights, and meet-the-expert sessions will plunge elbow-deep into: Defining buyers and their purchase process, Go-to-market planning and execution, Launches and campaigns.
- Summary of history and founding of their company or business:
- Inspiration for starting/hosting the event: bring together career marketers and share knowledge.
- Topics Covered: Product Marketing, large Enterprise, Product Management, customer relations
- Who are the speakers of the most recent or upcoming event? Kristine Butzow, Jeff Lash, Michael McCune
- Who are their partners for the event? SAP, Event Mobi, Words at Work, HP, Bell, Open Text
- What do you have in common with them based on what you have learned about them? I would like more knowledge on Product Management.
- What strategy can you deploy to build an authentic connection with them? Attend the conference and reach out to speakers.
- National Conference or Workshop
- Conference/Workshop Title: Growth Marketing Conference
- Host or Organizer: Neil Patel
- Host/Organizer’s Twitter URL: https://twitter.com/neilpatel
- Host/Organizer’s Instagram URL: N/A
- Bio: Entrepreneur, investor & influencer. Columnist for Forbes, Inc, Entrepreneur, Huffington Post & more. Founded @CrazyEgg with @hnshah.
- Inspiration for starting/hosting the event: He want to bring together the best growth marketers, so the that can all share tools and help others grow.
- Topics Covered: User Acquisition, Conversion Optimization, Retention
- Who are the speakers of the most recent or upcoming event? N/A
- Who are their partners for the event: Inc, CMS Wire, CMO, Forbes
- What are the conference objectives or outcomes attendees will gain? Come together with peers and share knowledge and best practices.
- What do you have in common with them based on what you have learned about them? All attendees are in the same business as me and most own their own business.
- What strategy can you deploy to build an authentic connection with them? Attend the conference and network and build relationships with my peers.
A large part of becoming an influencer in your own right is your online visibility and engaging with these (and other) influencers in a way that is valuable to them and authentic for you. Selena Soo is an online marketer that is an expert in helping her clients amplify their message through Influencer Marketing and visibility.
Her clients have been featured in O Magazine, the New York Times and other major publications. She is my go-to resource for understanding and applying the principles of Influencer Marketing and I love her resource guide on different ways to add value to others. It should get your ideas flowing about how to create visibility by dipping your toes into influencer marketing.
Since it is likely that many of your influencers are not in your geographic area, leveraging the power and access of the global economy through social media (and ONLY the specific platforms that your influencer is most active on), it is imperative that you find ways to get on their radar in way that leverages the little bit of free time you do have.
Check out this article on how using Google Alerts might help you do that.
The next step to amplifying your online visibility is to plan for it! The editors of Essence magazine already have an idea of what they will be writing about 6 months from and there is no reason that you can’t operate the same way. It is referred to as an Editorial Calendar.
After all, Thanksgiving is always the last Thursday in November. Mother’s Day is always the first Sunday in May right? There are a TON of resources online to help you develop your own calendar but I find the information from Marketo to always be useful and relevant. Here is some information on Marketo’s editorial calendar and access to several other resources they provide but you are welcome to check out others! I simply did a search for ‘social medial calendar’…let me know if you find something better and I will pass it along!!
Your Editorial Calendar is a living, breathing thing and it will only serve you as much as you nurture it. That means being engaging with what’s important to your audience, both the end-user and the gatekeeper or decision-maker, if that applies and well as positioning yourself as an expert and resource in this specific area.
Now that you know who and where they are online and have an idea of what you want to say and when you want to say it, next we’ll Leverage Efficient Systems to allow you to enhance your online visibility without detracting from the time and energy you need to take care of yourself and your family.
Social media scheduling tools run the gamut on price and amenities. Facebook has its own scheduler for Pages but you should know that in order for your posts to show up on people’s timelines, you have to be strategic, consistent and valuable (in the eyes of Facebook). Kim Walsh-Phillips and Amy Porterfield are talking about how to monetize Facebook more than anyone else I am aware of but Kim who works closely with Dan Kennedy, known as the Renegade Marketer and the Millionaire Maker, leads the pack for me because (well she autographed my copy of her book with Dan, No B.S. Guide to Direct Response Social Media Marketing) what I have learned from Glazer Kennedy Insider’s Circle, or GKIC, about direct response marketing changed the way I operated my business the same way The E-Myth did.
If you have room on your bookshelf, GKIC has shared with me the links to many of the products they offer as an affiliate. One of them is for you to receive a copy of No B.S Guide To Direct Response Marketing for only the cost of shipping and handling! I happened to stumble upon my own copy of No B.S. with no one that I knew and trusted talking about it so I stepped out on faith for all of us. I hope you take me up on this offer and help more women of color create fulfillment and financial freedom by applying direct response to efforts to create online visibility as competitor and influencer!
led and planned meeting agendas for student leaders to more productively facilitate events for the school community