Customer Segments
Premise 1: A lot of new smaller businesses have a hard time pinpointing their exact targeted demographic?
Premise 2: Business know how says to not waste your time trying to sell something to a market that doesn’t care about what you’re selling.
Question: what are some key ways to pinpointing your exact market?
Answer: Some of the many ways that we pinpoint of target market is we set particular guidelinesand criteria as to what and who we plan to help with our services.
Customer Relationship:
Premise 1: Having a strong relationship is important to having a successful business.
Premise 2: Ivey Business Journal states “That most companies continue to invest in CRM without a roadmap for increasing shareholder value or even for forging closer customer relationships is also not surprising, since there are few best practices in CRM for companies to follow.”
Question: How much has your company invested in customer relationship management, and do you see a return on that investment?
Answer: O ur company is extremely invested when it comes to investing in the customer emphasizing the importance of establishing positive relationships, and yes we have seen positive gain when it comes to that commitment of taking care of every customer.
Channels
Premise 1: Social media has grown at a rapid past in the past few years.
Premise 2: Wordstream says “Using social media for marketing can enable small business looking to further their reach to more customers.”
Question: How your business included social media in your marketing strategy?
Answer: O ur business uses social media on several platforms such as facebook and instagram, to target a certain market that we look to hit when looking at different goal of implementing our marketing strategy.
Value Proposition
Premise 1: Value Proposition is a statement that tell your customer what you’re offering, it can also be considered a short mission statement.
Premise 2: Lean labs Says that Mixrank nailed their unique value proposition due to how simple the statement located on the homepage of their site.
Question: how do you think a strong value proposition can impact your business?
Answer: N ot only does a strong value proposition impact our business, but it also gives the consumer and the company itself a purpose or mission as to why we do what we do. Personally I feel that the better or stronger a company’s value proposition the more positive return the company gets when it comes to making pitches for clients.
Key Activities
Premise 1: Key activities are the day to day operations of your business, and it is very important there is a plan in place each day before the work begins.
Premise 2: Cleverism says “marketing is the most important parts of any business activity. It is what creates customers and generates income, guides the future course of a business and defines whether it will be a success or a failure.”
Question: what do you feel is the most important key activity for your business?
Answer: The one aspect of my business that I personally feel is important and acts as a key activity for my business is the customer reviews and check ups. This daily function not only makes the customers feel valued but it shows that we are open to change and will to go the extra mile to ensure that our customer feel valued.
Key Resource
Premise 1: Key resources are the necessary tools you need to properly provide your service or produce a good.
Premise 2: Empower women says that key resources include Physical resources, Human resources, Intellectual resources, and Financial resources.
Question: How you properly account for all of your business resources?
Answer: One of the many ways that I ensure that I have accounted for all of my business resources is by have a list of things need and things that must be maintained in order to keep doing the same functions. Thus in doing so a constant review of business resources is going on, because business has to continue to function.
Key Partners
Premise 1: Key partners and in some cases be considered competitors.
Premise 2: Marketing mo states that you can accomplish business goals due to key parents.
Question: How do you maintain a relationship with your key partners?
Answer: G oing back to one of the previous responses, We ensure and maintain those relationships with key partners by making sure that they don’t have any needs and are always taken care of. On top of the fact that we're looking for the feedback from the clients so that we can make the necessary adjustments.
Cost Structure
Premise 1: A great majority of marketing business have a difficult time knowing what to charge for their services.
Premise 2: Smart in Sight says that there is a wide range of ways to price marketing services, depending on your business, time spent, customer, etc.
Question: How did you price your services properly for your business?
Answer: W hen considering price points I looked at the competing market as a gage to give me a better understanding of what’s considered to be too high or too low in the particular market that we’re in.
Revenue Streams
Premise 1: Marketing is a very broad sector of business, leaving room for multiple revenue streams for this sector of business.
Premise 2: Marketing agency insider says that it is common to have revenue peaks and valleys, which makes it important for marketing business has to have multiple forms of revenue.
Question: H ow has your company diversified your revenue stems?
Answer: My company has diversified our revenue streams but simple doing one small thing of providing more services. In doing so we can obtain revenue from several different services.
Golden Circle Rule
Premise 1: The golden circle rule gives you insight into why your business exist, how does the business go along with its beliefs, and what the company does to fulfill what it beliefs. Premise 2: Simon Sinek says that what separates the “Apples from everyone else” is why statement of the golden circle rule.
Question: W hat is the most important part of the golden circle rule to you?
Answer: T he most important part of the golden circle rule when it comes to my company is the company’s why/ purpose of why we doing what we do, because it reminds us of our reason or purpose for even being in business.
Golden Circle Rule
Premise 1: The golden circle rule gives you insight into why your business exist, how does the business go along with its beliefs, and what the company does to fulfill what it beliefs. Premise 2: Simon Sinek says that what separates the “Apples from everyone else” is why statement of the golden circle rule.
Question: W hat is the most important part of the golden circle rule to you?
Answer: T he most important part of the golden circle rule when it comes to my company is the company’s why/ purpose of why we doing what we do, because it reminds us of our reason or purpose for even being in business.
Premise 1: A lot of new smaller businesses have a hard time pinpointing their exact targeted demographic?
Premise 2: Business know how says to not waste your time trying to sell something to a market that doesn’t care about what you’re selling.
Question: what are some key ways to pinpointing your exact market?
Answer: Some of the many ways that we pinpoint of target market is we set particular guidelinesand criteria as to what and who we plan to help with our services.
Customer Relationship:
Premise 1: Having a strong relationship is important to having a successful business.
Premise 2: Ivey Business Journal states “That most companies continue to invest in CRM without a roadmap for increasing shareholder value or even for forging closer customer relationships is also not surprising, since there are few best practices in CRM for companies to follow.”
Question: How much has your company invested in customer relationship management, and do you see a return on that investment?
Answer: O ur company is extremely invested when it comes to investing in the customer emphasizing the importance of establishing positive relationships, and yes we have seen positive gain when it comes to that commitment of taking care of every customer.
Channels
Premise 1: Social media has grown at a rapid past in the past few years.
Premise 2: Wordstream says “Using social media for marketing can enable small business looking to further their reach to more customers.”
Question: How your business included social media in your marketing strategy?
Answer: O ur business uses social media on several platforms such as facebook and instagram, to target a certain market that we look to hit when looking at different goal of implementing our marketing strategy.
Value Proposition
Premise 1: Value Proposition is a statement that tell your customer what you’re offering, it can also be considered a short mission statement.
Premise 2: Lean labs Says that Mixrank nailed their unique value proposition due to how simple the statement located on the homepage of their site.
Question: how do you think a strong value proposition can impact your business?
Answer: N ot only does a strong value proposition impact our business, but it also gives the consumer and the company itself a purpose or mission as to why we do what we do. Personally I feel that the better or stronger a company’s value proposition the more positive return the company gets when it comes to making pitches for clients.
Key Activities
Premise 1: Key activities are the day to day operations of your business, and it is very important there is a plan in place each day before the work begins.
Premise 2: Cleverism says “marketing is the most important parts of any business activity. It is what creates customers and generates income, guides the future course of a business and defines whether it will be a success or a failure.”
Question: what do you feel is the most important key activity for your business?
Answer: The one aspect of my business that I personally feel is important and acts as a key activity for my business is the customer reviews and check ups. This daily function not only makes the customers feel valued but it shows that we are open to change and will to go the extra mile to ensure that our customer feel valued.
Key Resource
Premise 1: Key resources are the necessary tools you need to properly provide your service or produce a good.
Premise 2: Empower women says that key resources include Physical resources, Human resources, Intellectual resources, and Financial resources.
Question: How you properly account for all of your business resources?
Answer: One of the many ways that I ensure that I have accounted for all of my business resources is by have a list of things need and things that must be maintained in order to keep doing the same functions. Thus in doing so a constant review of business resources is going on, because business has to continue to function.
Key Partners
Premise 1: Key partners and in some cases be considered competitors.
Premise 2: Marketing mo states that you can accomplish business goals due to key parents.
Question: How do you maintain a relationship with your key partners?
Answer: G oing back to one of the previous responses, We ensure and maintain those relationships with key partners by making sure that they don’t have any needs and are always taken care of. On top of the fact that we're looking for the feedback from the clients so that we can make the necessary adjustments.
Cost Structure
Premise 1: A great majority of marketing business have a difficult time knowing what to charge for their services.
Premise 2: Smart in Sight says that there is a wide range of ways to price marketing services, depending on your business, time spent, customer, etc.
Question: How did you price your services properly for your business?
Answer: W hen considering price points I looked at the competing market as a gage to give me a better understanding of what’s considered to be too high or too low in the particular market that we’re in.
Revenue Streams
Premise 1: Marketing is a very broad sector of business, leaving room for multiple revenue streams for this sector of business.
Premise 2: Marketing agency insider says that it is common to have revenue peaks and valleys, which makes it important for marketing business has to have multiple forms of revenue.
Question: H ow has your company diversified your revenue stems?
Answer: My company has diversified our revenue streams but simple doing one small thing of providing more services. In doing so we can obtain revenue from several different services.
Golden Circle Rule
Premise 1: The golden circle rule gives you insight into why your business exist, how does the business go along with its beliefs, and what the company does to fulfill what it beliefs. Premise 2: Simon Sinek says that what separates the “Apples from everyone else” is why statement of the golden circle rule.
Question: W hat is the most important part of the golden circle rule to you?
Answer: T he most important part of the golden circle rule when it comes to my company is the company’s why/ purpose of why we doing what we do, because it reminds us of our reason or purpose for even being in business.
Golden Circle Rule
Premise 1: The golden circle rule gives you insight into why your business exist, how does the business go along with its beliefs, and what the company does to fulfill what it beliefs. Premise 2: Simon Sinek says that what separates the “Apples from everyone else” is why statement of the golden circle rule.
Question: W hat is the most important part of the golden circle rule to you?
Answer: T he most important part of the golden circle rule when it comes to my company is the company’s why/ purpose of why we doing what we do, because it reminds us of our reason or purpose for even being in business.